. Earny founder and serial entrepreneur Dori Yona has a lot of shopping savvy. And he's putting it to use for your benefit, with his "Earny" app. This is an app that serves as a virtual watchdog, when you buy something. If the price on an item drops after a purchase, "Earny" automatically seeks a rebate for its user. Dori, who launched his Earny, Inc. startup in 2015, recently shared the story of his successful funding and launch at Ideas Immersion™ California's "The Funding Lifecycle of Start-Ups" meetup event But Dori is no stranger to the launch process. In 2014, he co-founded the "Hashsnap" dating app. And his leadership experience is unique among U.S. entrepreneurs: he served as a commander and course leader in the Israeli navy! Dori talked about the process of creating "Earny", how the app works and the entrepreneurial lessons he learned from his experience. On this edition of Over Coffee®, you'll hear: * How Dori's growing-up experiences built his entrepreneurial skills; * The leadership lessons Dori learned, as a commander in the Israeli navy, which he finds invaluable as an entrepreneur; * Dori's entrepreneurial experience, back in the U.S., following his service in the navy; * The shopping experience that ultimately led Dori to design his "Earny" app; * The serendipitous event that brought Dori and his co-founder past the prototype stage * Their next steps, getting their product on the market; * How "Earny" works, for the consumer; * This particular business model (they do NOT divulge or sell user information!) * An entrepreneurial lesson Dori learned, from a previous venture he considers a "failure"; * Which resources Dori has found most helpful, as a start-up entrepreneur. Stand by for IDEAS Immersion™'s upcoming Chicago event! They'll be connecting entrepreneurs and investors in an immersive multi-week program, August 27th through September 5th.