Mobile Wallet Marketing Made Easy
About This Show
2016 WAS the "Year of Mobile" and 2017 is going to be even better, since it will be the year that you learn how to make money using mobile advertising and mobile marketing -
Now that mobile has overtaken desktop for search, email and shopping, isn't it time that you got off your duff and put your business advertising and marketing plans on #MobileFirst?
Each episode features simple ideas that will help you grow your sales and revenue, and put a mobile forward spin on your marketing and advertising.
If you're looking for real growth and an expanded bottom line, you can't afford to miss this show!
Most Recent Episode
Loyalty Program Setup Using Mobile Notifications – Episode 45
2 days ago
Loyalty program setup is not a really popular topic.
Most people dread hearing the words “setup” when it pertains to almost anything, and that absolutely includes loyalty program setup. But it’s pretty easy to get going, if you choose to run a simple program that gets the job done, without a lot of confusing bells and whistles that most customers will never even use.
[READ: Is the loyalty program part of your overall marketing strategy yet?]
So this episode’s topic is the loyalty program – how to figure out what you need, the best (cheapest) way to get a good loyalty program that works for you, and how to easily convince your customers to use the darn thing.
The internet loves cats.
Obviously there are many ways to skin a cat, but the bottom line is that customers like to be rewarded for their loyalty to you, especially if you can do that in a way that is not only convenient for them but actually targets what they want to see as a reward for their loyalty to you. This is where getting your loyalty program setup right from the beginning can come in super handy.
What’s in a loyalty program, anyway?
The loyalty program as we know it was really invented by the grocery stores in the late 90s, early 2000’s – there were certainly customer appreciation programs before that, but connecting a phone number with the program and using the phone number as the identifier, that’s truly genius.