Digital Strategy Insights
About This Show
The Digital Strategy Insights podcast is hosted by All Inclusive Marketing founder and CEO, Sarah Bundy. The show features candid interviews with experts in the digital marketing industry on the most current and relevant topics around Digital Strategy, Affiliate Marketing, SEO, SEM, Social Media Marketing, Conversion Optimization, how to increase new customer acquisition, ROI and move your business forward with increased online sales growth. Digital Marketing Insights will teach you exactly what your business needs to reach, engage and convert your visitors and buyers online today.
Most Recent Episode
Content Marketing with Joe Pulizzi
Jul 21 15
Do you want to know how to get your customers to engage in and share the content you’re putting out there? Want to learn how to communicate more effectively and add value with amazing content that really speaks to your target audience?
Today, companies of any size can build their own audience and monetize that audience however they want to by creating valuable, consistent content. But, first you need to know what the audience’s needs are and how to fill those needs.
Take a few minutes from your day and listen to this week's Digital Strategy Insights Podcast, brought to you by All Inclusive Marketing. Host John Levine speaks with Joe Pulizzi, founder of Content Marketing Institute, the leading content marketing education and training organization. Winner of the 2014 John Caldwell Lifetime Achievement Award and successful author, Pulizzi is an expert in creating effective content marketing strategies and teaching enterprise marketers the ins and outs so they succeed.
Listen as Pulizzi explains how content has always been king, even in the ever-changing world of digital marketing. This has always been a constant and understanding the importance of great content will help boost your content marketing efforts and grow your audience.
Consistent Relevant and Compelling Content
Instead of constantly talking about your products and services, you should strive to create valuable, informative content that your audience wants to read. Your customers will pay more attention if you give them what they want, rather than just pushing ads on them.
It’s the idea that a business will more and more resemble a media company, with regular content being published. Pulizzi says there have been major changes in the last decade regarding how companies communicate with their audiences. There’s less ad pushing now and more giving the readers information they can use, information that can help them make educated decisions on whatever industry they’re researching.
Grabbing and Keeping the Customer’s Attention
Great content marketing is also about more than just writing articles about your business’ niche. You have to have a clear point of view, an obvious opinion on where you stand. This way, you can provide information that is not only relevant, but persuasive.
First, you need to know what your customers want. Then provide amazing, accurate and helpful info that addresses their needs. When you’re delivering a message that is authentic, your audience will gro