The Digital Marketing Podcast
About This Show
An advert free, fortnightly digital marketing podcast with listeners in over 120 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com.
Most Recent Episode
Digital Measurement And Why It's A Waste Of Time!
< 1 day ago
OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns? Useful Links: https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/
Rated 5 out of
A good point, well made
Ciaran and Daniel really know their stuff but, more importantly, how to present it in an accessible and engaging way.
They make a great presenting duo and present not just information but useful tools, tips and how you can apply it in your day-to-day job or next project.
They're also pleasingly British (amidst all the somewhat brash, loud American podcasts on this topic) and best of all never "fill the time". If they can make their point and give some advice in a 15 minute show, it's 15 minutes... not 15 minutes of content padded out to make it a round 30 for each episode.
Date published: 2016-02-11