The Digital Marketing Podcast
About This Show
An advert free, weekly digital marketing podcast with listeners in over 120 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com.
Most Recent Episode
9 Digital Marketing Psychology Tips & Techniques
4 days ago
Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing. Techniques covered include: How to use Cognitive Biases How to make use of Scarcity How to use Social Proof How to use Consistency How to use Loss Aversion How to use Confirmation Bias How to use Anchoring How to use the Decoy Effect How to use Priming Useful Links Link to Cognitive Biases Article: http://www.neurosciencemarketing.com/blog/articles/cognitive-biases-cro.htm# Italian driving licence Case study: https://www.angloinfo.com/how-to/italy/transport/driving/penalties-drink
Rated 5 out of
A good point, well made
Ciaran and Daniel really know their stuff but, more importantly, how to present it in an accessible and engaging way.
They make a great presenting duo and present not just information but useful tools, tips and how you can apply it in your day-to-day job or next project.
They're also pleasingly British (amidst all the somewhat brash, loud American podcasts on this topic) and best of all never "fill the time". If they can make their point and give some advice in a 15 minute show, it's 15 minutes... not 15 minutes of content padded out to make it a round 30 for each episode.
Date published: 2016-02-11