Destination On The Left
About This Show
Destination On The Left is a podcast focused on the travel and tourism industry that explores successful collaborations, creative marketing ideas and best practices. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry. We explore consumer marketing programs and travel trade marketing programs. This podcast provides an opportunity for professionals in the travel & tourism industry to share what they have learned and successes that they have achieved.
Most Recent Episode
Episode 24: Tourism Professionals as Lifestyle Developers, with Valerie Knoblauch
4 days ago
In this episode, you will learn about why collaboration makes such a huge difference at the county level from Valerie Knoblauch. Valerie is President and CEO of the Finger Lakes Visitors Connection where she has worked since 1984 when she was hired as the organization’s first employee. In her role, she is responsible for guiding a team of tourism marketing professionals who are charged with promoting all of the fun experiences offered in Ontario County and the Finger Lakes region. Valerie thrives on the challenge of figuring out people’s motivations to travel and translating that into marketing programs that inspire travel to the destination where she lives, works and plays. Prior to beginning with the Finger Lakes Visitors connection, Valerie worked as a Tour Guide and Public Relations Manager for Gold Seal Vineyards in Hammondsport, NY after a career as a High School English teacher at Red Jacket Central High School. Valerie loves to travel – imagine that. She also enjoys bicycling, wine, gardening, photography, and cooking. She loves the theatre, especially live theatre and musicals, and likes history – especially as it is interpreted to put into place “where we are today …” Valerie is blessed with a very large family, many of whom have settled in the area. She has been married to her husband Kurt since 1982. They have three sons and three wonderfully diverse daughters-in-law and three grandsons. Valerie has friends across the world, because of her career in travel and tourism and because of her multicultural family. She loves learning every day from all of the characters in her life. What you’ll learn about in this episode: The importance of analyzing your strengths and weaknesses, and surrounding yourself with people who can The ‘Slice, Dice, and Spice’ pro/am event that paired up pro chefs & small business owners to create a dish together How to Finger Lakes Visitors Connection grew from a $45k budget to a $1 million budget in 6 months The challenge with funding resources Re-thinking and utilizing millennials skill sets in your office to be productive Communicating ROI in tourism can be challenging, but how to deliver The importance of agreeing upon up front what the desired ROI is when collaborating The indirect impact of a thriving tourism industry Ontario County’s new strategic plan for tourism Why co