Dental Marketing Mastery
About This Show
Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 26 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
Most Recent Episode
#47: Mail Bag and Special Announcement
3 days ago
In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement. Podcast Highlights: We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day. How Do I Defend Against Illegitimate Reviews? Practice Management and Marketing What the web surfer sees Who leaves illegitimate reviews? The amount of positive reviews it takes to counterbalance these bad reviews How to get more reviews How do you respond to bad reviews? Is All Mail Dead? No way! Statistics on mail Are you using clipper? A value pack? The difference between good mail and bad mail (hint: It's price incentives) Which mail mediums are out? The bell curve when some mail mediums become ineffective What's the ROI on good mail? How Often Should I Email Patients? I Don't Want to be a Spammer! Separating what is promotional vs. what is internal Newsletters vs. confirmations or recalls The magic number is 4 Saying as much as you can Promoting one thing at a time Your mail formula for the next 2 years Effective landing page use NPI Concierge Announcement: The ADA We will be at the ADA! October 19-23 Atlanta, Georgia We have a surprise for you!