Dental Marketing Mastery
About This Show
Dental Marketing Mastery discusses how to bring new patients to your dental practice. With over 26 years of experience running New Patients Inc., hosts Howie Horrocks and Mark Dilatush share what has worked for them and their clients.
Most Recent Episode
Dental Marketing Mastery #21: Ditching Your PPOs?
3 days ago
In this episode of Dental Marketing Mastery, Mark and Howie discuss how to get out of a PPO contract. Podcast Highlights: What IS insurance participation, really? What do you get out of it? Comparing insurance participation rates to an effective marketing budget How long does it take to get to the point where you can transition out of insurance participation? What NOT to do when transitioning Why going cold turkey is a bad idea How to motivate your team during this process How to keep some of your insurance patients Promoting to the right half of the market