About This Show
Host Demetri Kofinas interviews some of the most brilliant minds in science, technology, finance, politics and culture in an effort to uncover the underlying forces driving the most powerful changes we experience in the world.
Most Recent Episode
Human Experience, Phenomenology, and Design with Christian Madsbjerg
1 day ago
In Episode 14 of Hidden Forces, host Demetri Kofinas speaks with Christian Madsbjerg. Christian Madsbjerg is founder of ReD Associates, a consultancy group focused on helping companies bridge the qualitative divide between themselves, their products, and their customers. The anthropologists, sociologists, economists, journalists, and designers who make up ReD employ the methods of social science to study human behavior. Instead of minimizing complexity, they embrace the non-linearities, helping companies reinvent themselves and their products from the bottom up. In this episode, we examine the world from the perspective of human experience. This is what philosophers call "phenomenology." Rather than objectify reality, we revel in its subjectivity. Rather than discount our senses in favor of hard data, we discount the data in favor of our experience. Experience matters. Reality is messy. Data is fuzzy. The problem of consciousness is hard. Try as we might to fit the world to our models, reality has a stubborn way of eluding even the most disciplined researcher. The most experienced traders don’t make decisions off of a spread sheet. They use their intuition. The same intuition that you use when deciding who you can trust, if the price you are paying for something is too high, or if there’s something off about a room, or a scene, or a story you’ve just heard. To discount the authoritative wisdom that comes from lived experience is to discount the very question that has lead you down the path of inquiry. It is to discount everything that makes life meaningful. And if we want to understand the world around us – why we do what we do – then that journey must begin and end, with the human experience. Like us on Facebook, and follow us on Twitter and Instagram at @hiddenforcespod