Marketing Milestones Podcast: Real Stories from Rising Stars in B2B Marketing
About This Show
The Marketing Milestones Podcast is dedicated to sharing the stories of today's up-and-coming B2B marketers, from strategy, to planning, to execution. Expect to hear tangible advice that you can make your own and implement, every time you listen.
Each episode features an interview with a marketing executive or thought leader, exploring topics like: prospecting, lead generation, marketing automation, e-commerce, website optimization, email marketing, social media, agile marketing, account-based marketing, and more.
Most Recent Episode
12: Why Modern B2B Companies Need Sales and Marketing Alignment w/ Tracy Eiler
6 days ago
It’s an age-old problem: sales and marketing, walking out of step with each other—and sometimes even getting in each other’s way. A lack of alignment between sales and marketing can’t exist anymore. The seller and marketer are less in control than ever. Alignment is critical. In this episode, we interview Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve. Tracy shares her own alignment experience with her co-author, InsideView’s VP of Enterprise Sales, and shares some tips on how to get sales and marketing in sync.