Marketing Milestones Podcast: Real Stories from Rising Stars in B2B Marketing
About This Show
The Marketing Milestones Podcast is dedicated to sharing the stories of today's up-and-coming B2B marketers, from strategy, to planning, to execution. Expect to hear tangible advice that you can make your own and implement, every time you listen.
Each episode features an interview with a marketing executive or thought leader, exploring topics like: prospecting, lead generation, marketing automation, e-commerce, website optimization, email marketing, social media, agile marketing, account-based marketing, and more.
Most Recent Episode
#21: How DemandBase Became a Pioneer in the ABM Space w/ Jessica Fewless
< 1 day ago
Jessica Fewless works at a hot technology company, one that’s leading the space in account-based marketing. As Vice President of ABM Strategy, Field and Channel Marketing at DemandBase, she’s in a position to do exactly what the company advocates on behalf of its customers. In this episode, we cover account-based marketing, field marketing, applying that to partner marketing, artificial intelligence, machine learning, and a whole lot more. Jessica also shares the DemandBase journey to applying an ABM approach, which interestingly did not happen until about three years ago, despite the company being much older.
Episodes of This Show
7 days ago