"If you could only write one type of content on your blogs - what would it be?" I was asked this question while on a Q&A panel back in 2007 while at a conference in Las Vegas. It’s a question that I go back to again and again, and the answer hasn’t changed a bit. I also think writing this type of content is why I have had success over the last 13 years. One of the most important things I’ve done in my blogging has been to focus on writing one particular form of content above all others - that being evergreen content. Today, I'll discuss the importance and use of evergreen content.