Cut The Crap Podcast
About This Show
Every week a top selling business book is condensed down to it's core Golden Nuggets so you get the most important information from each book along with creative strategies and tactics you can put to use immediately.
Also, every week an interview with a professional is featured who used the weeks featured book to drive meaningful change!
Most Recent Episode
#68 - The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
< 1 day ago
This week Cut The Crap Podcast features the book,"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value," by Thomas Barta and Patrick Barwise. The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. I took 12 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.