Today’s guest is Boman Farrer, the co-founder of LunoWear, a stylish watch brand made from bamboo that nearly raised half a million through crowdfunding. Even when they had to switch funding platforms after raising 400k! In this interview we discuss the following topics: The value of family tradition Building a loyal audience before launching a product How to properly execute a crowdfunding campaign. Instagram strategies using hashtags & influencers How to use Facebook ads The pros & cons of Amazon exclusives And much, much more! You all are the greatest! Thank you for listening & enjoy!