C-SPAN Radio - Washington Today
About This Show
Catch up on the stories of the day in Washington, DC. Hear portions of key events and interviews with journalists who provide background and perspective. Programs posted after 6pm ET, Monday - Friday.
Most Recent Episode
C-SPAN Campaign 2016 Podcast- Zac Moffatt on Data and Technology
2 days ago
The C-SPAN Campaign 2016 podcast takes a look at the candidates, issues and events shaping the fall campaign. Our guest for this episode is Zac Moffatt, Digital Director for Mitt Romney's 2012 Campaign and the co-founder of Targeted Victory, an audience-driven technology company that focuses on media buying. Zac was named on of Wired's 20 Tech Insiders defining the 2016 Campaign for his work, which is changing the way campaigns buy advertisements. We asked him about how data can affect a campaigns advertising decisions, how technology has changed elections over the last 8 years, and got his insights into the media strategies of both Hillary Clinton's and Donald Trump's campaigns.
Rated 5 out of
enjoy it very much!
Highly recommended. Very well put together! Never miss a show. By far my most favored show.
Date published: 2014-02-05