Outside In with Charles Trevail
About This Show
Outside In with Charles Trevail takes a look at the strategies and philosophies of the world’s most customer-centered brands. Leaders from business, media, and academia discuss the importance of being a customer-inspired organization, and share best practices on how to get there.
Most Recent Episode
Global Hotel Alliance CEO on Building Loyalty Through Experience (Not Points)
4 days ago
With 10 million loyalty members spanning 76 countries around the world, Global Hotel Alliance (GHA) is a force in the hospitality industry. CEO Christopher Hartley discusses GHA’s collaborative approach to building loyalty and a different kind of guest experience.
Listen to this episode to learn:
● Why it’s important to innovate with consumers and stop chasing the competition
● How to create a loyalty program that isn’t just about the points
● What it means to provide local experiences on a global scale