Creatives Meet Business
About This Show
Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
Most Recent Episode
Ep. 16 Influencer Marketing with Jennifer Sinski of Giant Noise
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jennifer Sinski with Giant Noise. She joined us in December during our event on PR. As you'll find out, she leaves no stone unturned when it comes to Influencer Marketing. Topics range from what an influencer is, what pay to play is, how to engage with an influencer from a brand perspective and much, MUCH more. If influencer marketing confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about all things influencer. Because there's so so much that's exciting about this episode - let's hop in and hear what Jennifer has to say! 0:00 to 1:26 - Ashland Opening Remarks and Intro of Jennifer Sinski 1:28 to 1:48 - Introduction of self, Giant Noise and discussion topic 1:56 to 2:38 - Defines Influencer Owns own platform (blog, Facebook page, YouTube), not a traditional media outlet and produces their own content. Looked to as tastemaker / leader in their area 2:39 to 4:47 - Interacting with influencers and Pay to Play Influencers are willing to promote a service or product in exchange for an experience or product Restaurant example - dining experience for Instagram post Pay to Play - Influencer will provide a media kit as well as cost for a post 4:48 to 8:19 - How to Identify Influencers Depends on industry Food - look up hashtags, what's being tagged and who is tagging them Search through location or services Instagram blocks APIs of a lot of 3rd party apps Look at Follow Page Content that your friends like, people around you are liking Hashtag research Top content being engaged with, that content creator is someone you might consider being on the influencer level Having a second means of communication - a blog, YouTube or other platform is a plus Micro influencer - anyone under 20K followers on Instagram (not exclusive to Instagram, there are other platforms that should be considered)