Creatives Meet Business
About This Show
Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
Most Recent Episode
Ep 13 Branding - Consistency and Tone for Your Website with Jeremy Cox, McGarrah Jessee
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Jeremy Cox, Digital Director at McGarrah Jessee. He shares so so much about branding - brand positioning, brand personality, branding elements, what makes a brand unique and distinctive, pitfalls and more. Because there's so so much that's exciting about this episode - let's hop in and hear what Jeremy has to say! 0:00 to 1:55 - Ashland Opening Remarks and Intro of Jeremy Cox Examples of McGarrah Jessee client work: Whataburger, Frost Bank, Shiner Beers, Yeti Coolers 2:00 to 3:58 - Branding Your Site - Consistency in Tone and Appearance Branding is vastly important Branding - what does it mean. Jeremy's definition: It's not - just a name, logo or a couple of colors It is - the public facing manifestation of who you are Also includes people's perception of what you've put out there 3:59 to 4:40 - What is a Well-Architected Brand Unique - therefore own-able Easily recognizable Consistent - everywhere 4:41 to 6:45 - Brand Positioning and Brand Personality Brand Positioning: A statement - a single sentence - that says what you do and do well that the competition can't do and can't touch and that people actually want Brand Personality: A layer / filter to brand positioning - how do you do what you do? Is it serious? Whimsical? 6:46 to - 12:41 Branding Elements Name - one of the first things people experience Logo - visual counterpart to your or company's name Do these fit through filter of bra