Creatives Meet Business
About This Show
Listen in on what industry experts had to say at the latest Creatives Meet Business event. Host Ashland Viscosi curates and shares the best content and tips from the live events to help creatives and artists transition into creative entrepreneurs.
Most Recent Episode
Ep. 17 - PR with Casey Miller (and how to make your story compelling)
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). This episode features Casey Miller with lookthinkmake. She joined us in December during our event on PR. As you'll soon find out, she succinctly explains SO much about the world of PR. Topics range from media alerts to press releases to honing your story (aka - know, explain and stay true to your why) and much, MUCH more. If PR confused you before this episode, you'll walk away with a spring in your step and a better vocabulary for chatting about all things PR. Because there's so so much that's exciting about this episode - let's hop in and hear what Casey has to say! 0:00 to 1:27 - Ashland Opening Remarks and Intro of Casey Miller 1:32 to 1:40 - Introduction of discussion topic - honing your story and making it compelling 1:41 to 2:26 - Back it up, begin with your why Don't start with what you're doing, but WHY! Tie things into your brand pillars and identity. Have this serve as your anchor for everything you do 2:27 to 3:25 - Think about who your audiences are and what they will find interesting Who is your audience - you, clients, media, other people in your industry (all of them combined) Start by writing down a list of topics about what is interesting about what you're doing 3:26 to 4:32 - Telling what you need to tell in a tight and meaningful way Be digestible and surprising Be mindful of what somebody is going to cling onto. People resonate with emotional aspects and anecdotes When telling a story, think about building a friendship Make sure you're building a relationship with your brand 4:33 to 6:54 - Press Kit Evergreen, but update it when you have new content Introduction to your story and your brand You write it yourself, it's a way to craft your own story Be mindful of adjectives and words that work best for you Press Kits contain: History Why you're doing what you're doing (story) Background Bios Facts General Inf