About This Show
On the Leadersheep Podcast we talk to people who are good at what they do to inspire leaders to get better.
We create custom and pre-made creative media for churches and ministries. Communicating God's love through excellent content.
Most Recent Episode
#49: Brady Shearer - A Checklist for Storytelling
4 days ago
ABOUT BRADY SHEARER
Brady is a videographer & motion graphics designer living in Niagara Falls, Ontario, Canada with his wife. He is the creator of the company Prochurchtools.com, a site that provides church leaders with creative skills, pro tips & practical tools for communications, video, & design. Brady loves the Toronto Blue Jays & San Francisco 49ers and enjoys classic sitcoms & The Simpsons.
iTunes - Episode #49: Brady Shearer - A Checklist for Storytelling
Google Play - Episode #49: Brady Shearer - A Checklist for Storytelling
Brady Shearer Twitter
Brady Shearer Facebook
Brady Shearer Instagram
The Ultimate Guide to Snapchat for Churches
A CHECKLIST FOR STORYTELLING
People love storytelling because it is scientifically proven to be the most powerful form of human communication and the only form of communication that causes the brain to truly focus.
The best way to grab people's attention is with a story.
“Attention is the most valuable commodity a church can have.”
Jesus spent approximately 35% of his recorded teaching ministry telling stories.
How to Craft a Story: A Formula for Storytelling
1. A lead with a problem: lead character with tension/issue, "inciting incident"
2. A mentor with a blueprint: someone who has been there before, empathizes, comes alongside character to help with problem
3. The results from lead's decision: climax of the story
Storytelling doesn't change, regardless of the platform (verbal, podcast, social media, etc.)
If you learn how to be a great storyteller, you won't have difficulty with changing communication platforms.
Any great story follows the "Story of Jesus" story arc.
How to use Storytelling in Multiple Avenues
Grabbing Attention: Where do people already pay attention? Social media & the internet.
Don’t “fall in love” with one single platform and refuse to move on and utilize other platforms in the future.
Go where the people are, don't wait for people to come to you.
Developing Replicable Systems
Ninety-five percent of what you do can be done by somebody else (replicable systematics). The last 5% is all you, your unique way of telling a story.
Storytelling is entirely universal and it comes naturally to everyone.
Understanding the framework of storytelling to follow allo