About This Show
Creative chat. Mildly geeky tech talk. Business without buzz words and boring bits.
If this podcast was a cocktail it would be a Cosmopolitan (just because Martine sounds a bit posh - she isn't by the way - and of course, because Cosmopolitans are AMAZING!)
Join Guernsey girl Martine for weekly snippets of creative chat and inspiration, along with oodles of resources and actionable ideas.
Most Recent Episode
Episode 41 Why Your Business Needs a Facebook Group
4 days ago
The one where I explain why your business needs a Facebook group. Welcome Welcome to episode 41 of the Creative Me podcast. Today we're talking about why your business needs a Facebook group. My Experience of Running a Facebook Group I set up a Facebook group for my business a couple of months ago and, I'll be honest, I was quite late to the party! It's something that I'd want to do for ages. I was a member of quite a few Facebook groups, and I could see how good it was for the people who ran those groups. I really wanted what they had. But fear was holding me back. I knew I had a community out there, but I was a bit scared that if I put this thing up, nobody would join. I was wrong. The Lightbulb Club is proof. Starting a Facebook group is the best thing I've ever done for my business. You can experience this too. Why Should You Listen to Me? I am talking to you as somebody who has recently established a group and learnt a heck of a lot about it. As opposed to somebody who has 50,000 group members and actually doesn't really know a great deal about establishing a Facebook group for your business anymore because they've outsourced all elements. This is a classic example of the person who has recently experienced something and had a degree of success is probably one of the best people to tell you about it (I'm not trying to blow my own trumpet here, honest!) Why Does Your Business Need a Facebook Group? Brand Champions By creating a space where potential customers or potential fans of your brand have access to you for free, you're able to establish a relationship with them. They are able to know, like and trust you. People only buy from people they know, like and trust, so in a Facebook group, you can really start working on that relationship. Not all members in your group are going to be prospective customers. But some will be, and let's not lose sight of the fact that you're in business, and in order for a business to be successful you need to make money. Your group is a great way to create brand champions. Idea Generation A Facebook group is also a great place to