Catalyst, the Podcast on Experiential Marketing
About This Show
Our podcast, Catalyst, we unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.
With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry.
If you are a creator of brand experiences, we are making this for you.
Most Recent Episode
Episode 4 | Brainwear, Communities, and Healthcare's Experiential Future
Our co-hosts — Kate Romano and Brent Turner — are back for a new multi-part episode.
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Mass Audience Engagement, Brainwear, and Experiential Packaging.
Next up, Cramer's director of experience planning, Aileen Wong, joins strategic planner, Jessica Peterson, to dig into what experiential marketers need to know about brand communities, how these communities are aligning with the changing demands of today's consumers, and — most importantly —the unique opportunities that now exist for experiential marketers and their brand communities.
Finally, Brent returns for an insightful conversation with medical futurist, author of the best-selling book The Patient as CEO, and keynote speaker Robin Farmanfarmaian. With Robin we look at what experiential marketers can learn from the changes in healthcare, including brand strategies, community building, and emerging technologies. For even more from our conversations with Robin, dig into our story on cramer.com.
If you have feedback on our podcast, ideas for a future episodes, or want to keep the conversation going, we love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’re already working on Episode 5 which includes a compelling conversation with Robert Rose about his new book Experiences: The Seventh Era of Marketing.
We’ll be back soon.