Catalyst, the Podcast on Experiential Marketing
About This Show
Our podcast, Catalyst, we unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.
With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry.
If you are a creator of brand experiences, we are making this for you.
Most Recent Episode
Episode 3 l Trends, EMS 2017, and Using Innovation Labs to Amp Up Attendee Engagement
In this episode, our hosts — Kate Romano and Brent Turner — take listeners on a three part journey.
In the first segment, we are back for another trend-oriented conversation with Cramer’s senior director of strategic planning, Joe Lovett. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Selfies 2.0, Live Social Video, and High-Tech Office Space.
In our second segment, Cramer's head of activations, Tim Owens, account director, Danielle Gorman, and director of marketing, Kate Romano, share the highlights from Event Marketer's 2017 Event Marketing Summit (EMS), along with the four big themes that emerged.
Finally, Danielle Gorman is back to wrap the episode with David Polinchock, former director of both PwC's Experience Center and AT&T's Innovation Lab. Together they recap the standing room only session they led at EMS, Using 'Innovation Labs' to Amp Up Attendee Engagement, including the six attributes needed for successful implementation.
If you have feedback on our podcast, ideas for a future episodes, or want to keep the conversation going, we’d love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’re already working on Episode 4 which includes a discussion on the value of establishing and cultivating a community of brand advocates. We’ll be back soon.