Rogue Startups Podcast
About This Show
The Rogue Startups podcast features two bootstrapped startup founders as they grow their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services, WordPress plugins, and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business.
Listeners of Startups for the Rest of Us, Mixergy, Zero to Scale, Bootstrapped Web, The Startup Chat, and Rhodium Podcast will love checking out our show.
Most Recent Episode
RS084: Profit First Mindset and Outbound Email Strategies
Today Dave and Craig are talking about things that really move your business forward. Both sides of the proverbial coin, maximizing business efficiencies, and ways to increase revenue. Dave has recently brought on a new support team member for his WordPress plugins, which has been a real value add to his team and their ability to create the features that users are looking for. This brings up the question of how we both evaluate our businesses for efficiencies, opportunities to maximize output while minimizing expenses. Craig recently read the Profit First book, which talks a lot about how to look at your business with a critical eye and find ways to increase productivity in the business while only spending resources (time or financial) on things that really matter to the core business. We're all often guilty of 'thinking' that some things really make a difference to acquiring new customers (or keeping existing ones)...but we don't really know until we challenge those assumptions. Dave and Craig have also both been busy with some cold outbound emails to prospective customers. Tools like Mike Taber's Bluetick have been instrumental in doing this effectively. Resources Mentioned Profit First by Mike Michalowicz Josh Pigford's Medium article on Corporate Profitability Bluetick Close.io blog on cold outreach email Hiten Shah's blog SaaS article matrix on ProductHunt