Crack the Customer Code
About This Show
Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays.
Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.
Most Recent Episode
219: (Tip) Consistency Across Multiple Brands
< 1 day ago
Adam and Jeannie report from Medallia’s Experience-17 conference to bring you insights from MGM’s outstanding multi-brand consistency. Multi-brand consistency creates multi-brand loyalty We talk a lot about how to close the gaps between the experiences we offer, but what about the experience gaps we create between connected brands? Each brand may consistently deliver an excellent experience on it own, and that’s great! However, brands like MGM have achieved amazing results from creating consistency across multiple brands. Today, Adam and Jeannie are sharing some insights from MGM and other brands who have mastered the art of multi-brand consistency. Whether it’s a family of companies under the same ownership, or a group of affiliated organizations, bridging the gaps between them helps customers take their loyalty to a higher level. What does it take to unify the experiences between your brands, or affiliates? Listen in for tips you can use today! Related Content 360Connext® post, Emotion Wins the Battle: Why Branding Still Matters Medallia’s Experience-17 Conference Episode 130: Chloë Thomas, Customer Manipulation Episode 036: Goodsnitch, Jennifer Maldonado, and Customer Experience Gaps Featured in the show: MGM Resorts International Mentioned in the show: Lettuce Entertain You We're on C-Suite Radio! Check it out for more great podcasts Sponsor message: Free Webinar On Demand Jeannie is a Certified Customer Experience Professional (CCXP) who has held highly engaging Customer Experience Mission workshops for larger audiences, and customized ones for clien