Crack the Customer Code
About This Show
Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays.
Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.
Most Recent Episode
230: (Tip) Connecting Customer-Centricity to Action
< 1 day ago
Jeannie attacks customer experience lip service head-on with tips for turning customer-centricity into action. Walking the customer-centricity talk Business leaders talk a lot about being customer-centric, but honestly, most of them are just talking. It often starts with a big rally or town hall meeting where it’s declared, “we’re becoming customer-centric!” It may make its way into a few emails and become the focus of a new campaign, but this rarely inspires change that leads to true customer-centricity. So what are they doing wrong, and are you falling into the same trap? Do you really want customer-centricity to drive your organization, or is it just sexy to say it does? “We are going to make sure that every interaction with our customers is focused on them.” -Jeannie Walters It’s time to start walking the talk. Becoming customer-centric is real work that affects your entire organization, and remaining so is a project that never ends. You’ll need to: Think big Keep talking (what!?) Invite customers into the process What do these mean, and how can you apply them to your ongoing experience strategy? Jeannie explains with some tips you can use today. Listen in! Related Content 360Connext® post, Becoming Customer-Centric: 5 Ways to Walk the Talk Customers That Stick® post, Creating a Customer Service Culture with Jeff Toister Episode 193: Amy Downs, Customer Success Episode 094: Joseph Michelli, Becoming Customer-Obsessed We're on C-Suite Radio! Check it out for more great podcasts Sponsor message: Free Webinar On Demand Jeannie is a Cer