Actionable Content Marketing
About This Show
You're listening to the Actionable Content Marketing podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
Most Recent Episode
ACM018 How To Use A Scorecard To Create More Effective Content With Jeff Goins From Goins, Writer
< 1 day ago
Do you wish your content were more consistent and effective? You’ve probably noticed that some of your posts get a lot of attention, while others tend to go largely ignored. Why is this? And, more importantly, what can you do about it? Today’s guest is Jeff Goins. Jeff is the author of The Art of Work and the founder of his blog, Goins, Writer. He says that by having a content scorecard, you can improve the standards of each of your posts, raising your blog’s overall effectiveness. If you’re having trouble keeping the engagement factor of your blog posts consistent, today’s episode is just what you need. Some of the topics we will be discussing today include: How Goins, Writer came about, as well as some great advice he received that got him into the habit of writing every day. The four points of the content scorecard: A good post is well-written, promises something, fulfills that promise, and containing a large amount of value. Some of the biggest challenges Jeff faced when implementing the score card. Advice for creating a scorecard that will work for your blog. Links: The Art of Work Goins, Writer Jeff on Twitter CoSchedule If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on Sound