Actionable Marketing Podcast
About This Show
You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
Most Recent Episode
AMP035: How To Manage A High-Volume Blog With Your Small Team With Ben Sailer From CoSchedule
6 days ago
Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up? It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, CoSchedule’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. Today we’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process. Some of the highlights of the show include: What Ben’s position as the blog manager of CoSchedule entails. How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important. How CoSchedule communicates with the marketing team so everyone is in the loop at all times. How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week. How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content. How the team stays organized with so much going on and what a typical workflow looks like. Ben’s best advice for getting more organized and establishing a marketing calendar. Links: CoSchedule The CoSchedule Blog