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Episode Info: You know that you can find information on just about anything you want on the Internet. But are you always finding all of the information that you need on a particular topic? When it comes to content marketing, you need to know exactly how often you should publish, exactly who is reading your posts, and exactly what you need to do to boost your readership (and, hopefully, your income). The key to finding these types of information is doing original research. Today’s guest, Andy Crestodina, is the co-founder and strategic director at Orbit Media Studios. He has done some great original research on publishing frequency, and he’ll be talking about that. He’ll also give us some tips on conducting our own original research. Stay tuned for some excellent hints that you can start using now to make your content marketing even better. Some of the highlights of today’s show include: Orbit Media Studios: Who they are and what Andy does there. How long people tend to spend researching, writing, and formatting their blog posts: It might be longer than you think! Why quantity and frequency of blogging matters, and how often the most successful bloggers post. Tips on conducting original research: How to get enough survey participants and how to write a good survey to begin with. How Andy maximizes and promotes his original research. How Orbit Media Studios uses original research to improve their own marketing. Links: Andy Crestodina Andy on Twitter Orbit Media StudiosRead more »

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