Episode Info

Episode Info: You probably already know all of the benefits of writing guest posts on other people’s blogs, but have you considered having guests post on your blog? Some of the benefits you might enjoy include increased publishing frequency, more efficiency and consistency, higher ranking for your keywords, and a better sense of credibility and trust among your readers. Best of all, this move can help you convert more customers. Today, our guest is Jess Ostroff, the CEO of Don’t Panic Management, which she describes as a “virtual assistant agency on steroids.” She is also the managing editor at Convince & Convert, which publishes a lot of content from guest writers. She is talking to us about how to become a content management mastermind when it comes to hosting guest bloggers on your website. Some of the topics we’ll talk about today include: What Jess does at Don’t Panic Management in her role as Director of Calm and as editor of Convince & Convert. How a marketer can attract the best guest bloggers in their industry and how to prove to potential bloggers that your site is worth writing for. The writing requirements that are most helpful to be sure you get the quality you want out of your guest blog posts. The best way to manage the pitch-acceptance process. Suggested tools and strategies to make the guest-blogging process as efficient and successful as possible, from pitch to final editing and eventual promotion. The one major thing you should keep in mind if you are hoping to build a guest-blogging relationship with someone. Links: Don’t Panic Management Jess on TwitterRead more »

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