Episode Info

Episode Info: How do you decide what marketing idea is worth your time to work on? When working in a team, ideas seem to come from everywhere: your sales team, product engineers, customer success folks, and yourself! My guest today is CEO and founder of Baremetrics, Josh Pigford, and he’s here to answer that question. Baremetrics is a revenue and subscription analytics tool that enables companies and marketers to make informed decisions about their marketing strategies. Josh has developed a unique ranking system to score marketing ideas based on project qualities, and his team uses that to decide which projects the company should focus on.   Today, Josh teaches us how to prioritize marketing ideas and shares the process behind Baremetrics that allows marketers to work on the most effective projects.  Some of the topics on today’s episode include: Prioritizing marketing projects with limited resources Josh’s process for coming up with marketing ideas The “Bulls-Eye framework” for idea prioritization Scoring ideas based on project qualities Josh’s method for testing ideas Links: Baremetrics JoshPigford.com Josh Pigford - LinkedIn Traction by Gabriel Weinberg and Justin Mares Coschedule.com/podcast - Josh’s Free Idea Spreadsheet Template 30-Day CoSchedule Trial  Read more »

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