Actionable Marketing Podcast
About This Show
You're listening to the Actionable Marketing Podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
Most Recent Episode
AMP026: How To Become The Leading Authority In Your Niche With Nicole Kohler From WooCommerce
3 days ago
Would you like to be known as the go-to when it comes to getting information on a specific topic? Positioning yourself as an expert would help you build your following, increase your engagement, and grow your business. Publishing excellent content is a great way to do all of these things. Today’s guest is Nicole Kohler, the content manager at WooCommerce, an Automattic brand. She’s going to talk to us about how to score and prioritize content, improve your processes, and become the leading authority in your niche. Some of the highlights of today’s show include: Information about WooCommerce and what Nicole does there as the content manager. How Nicole gathers ideas for the WooCommerce site and blog, how they decide which ideas to use, and how they keep them organized. Tips for judging ideas that come in from people inside of the company, including the evaluation system WooCommerce uses. How Nicole decided that a former process for evaluating content wasn’t working and how she made the necessary changes. What a content brainstorming meeting looks like. How WooCommerce uses personas to develop engaging content that keeps readers coming back for more. Some of the results that Nicole is particularly proud of. Nicole’s best tips for someone hoping to improve their content. Links: WooCommerce CoSchedule Nicole on LinkedIn