Actionable Content Marketing
About This Show
You're listening to the Actionable Content Marketing podcast, powered by CoSchedule. You want to run a highly organized and productive content marketing program, but sometimes the details are so tough to navigate. Here we bring you insights from leaders in content marketing to help you run more effective content marketing campaigns.
Most Recent Episode
ACM004: How To Build Influence In Any Industry With Chris Dessi From Silverback Social
4 days ago
Influence: It pertains to every industry, and it’s a hot topic in marketing right now. If you want to be one of the major players in your niche, you need to have influence. As you build your business, you’re probably reaching out to the influencers in your field. But why not become an influencer yourself? Today’s guest, Chris Dessi, is the founder of Silverback Social, a digital marketing agency specializing in social media. The company manages the social media ecosystem and provides consulting for many different brands. He offers our listeners a lot of great insight on being an entrepreneur, being relevant, and becoming an influencer. Some of the topics you’ll hear discussed in today’s episode include: Chris’s background before he launched Silverback Social, and how he’s gotten to the point of having developed a successful personal brand. Advice for people who want to begin publishing content and getting people to relate to them. Why it’s important to combine work and personal life within your content. How marketers can stay relevant if they work in drab industries. Where Chris sees himself going in the future. Links: Silverback Social ChrisDessi.com CoSchedule Chris on Inc.com If you liked today’s show, please subscribe to the Actionable Content Marketing podcast!