Cool Things Entrepreneurs Do
About This Show
Business focused podcast for people who seek success as an entrepreneur or solopreneur. If you desire motivation, ideas, inspiration, and the chance to learn from people who are living their dreams, then “Cool Things Entrepreneurs Do” should be added to your subscribed “must hear” podcasts. This show was created to help people get “unstuck” in their careers. Each episode brings you the successful stories of entrepreneurship. Goal setting, mentorship, mastermind groups, mindset, marketing, sales, millionaires, career path, peak performance, thinking bigger, networking, enthusiasm, re-invention, leveling up, and financial planning are just some of the topics that are covered each week. Thom Singer is the author of 11 books and has been the featured speaker at over 500 business and association events. Join him on this journey and become part of the “Cool Things” community.
Most Recent Episode
ROI From Sponsoring a Trade Show or Other Event
7 days ago
In this episode Thom Singer talks about how to maximize your investment in sponsoring a trade show or other event. As "The Conference Catalyst" Thom attends dozens a trade shows a year, and sometimes the hosting association asks him to speak at a special session exclusively for vendors. Being a vendor at an event with a trade show is an important role. The event could not happen without sponsors, but many attendees forget this and look at the parade of sales professionals as a negative. Over time sales people have given trade shows a bad rap through their actions, and those who maximize the event do so by not trying to sell to everyone, but instead by participating as a peer attendee. What you do before, during, and after the event (both online and in person) makes a huge difference in your success. When a person looks for shortcuts (like bulk mailing or emails) they do nothing to build a relationship. Connections with other people are made individually and through shared experiences. If you are going to be sponsoring an event, listen to this episode and choose to make the right choices in how you engage with people.
Rated 5 out of
Great show from a great speaker
Thom is a great interviewer and always does a great job of pulling interesting stories and insights out of his guests. Definitely worth a listen.
Date published: 2016-11-02