About This Show
The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.
Most Recent Episode
Is Authority Earned or Bestowed?
Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede.
This is the first of a four-part series in which we are going to take conventional content marketing ideas and debate their merits. Because hey, the generally accepted notion just might be wrong. And if it is, we want to find out.
Oh, and we want to bring some friends along with us.
In this episode, Demian and I (plus a special guest) bring a conversation that we had at our recent company meeting in Dallas to the air.
Is authority bestowed or earned? Well debate. You decide. (Comment below with your thoughts.)
The Show Notes
10 Ways to Build Authority as an Online Writer -- by Demian Farnworth
Demians interview with Bernadette Jiwa
And I will add this link and quote, by Seth Godin, which I stumbled upon after we recorded this episode. Just in case you were looking for a tie-breaking opinion. ;-)
What’s not obvious is the discipline necessary to earn authority. Now that you can’t be given it, now that you can’t take, now that you have to EARN it, it seems to me that many of us have forgotten that there’s a cost to earning something.