The Truth About Marketing
About This Show
Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting "A-Lister" Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.
Most Recent Episode
Ep 106 - Clayton Makepeace: Selling on Emotion ($1.5 Billion Worth!)
Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.