Contractors Secret Weapon Podcast
About This Show
Marketing Tips and Tricks for the Trades
We talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.
We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.
Our goal for this podcast is to help contractors stay on top of all the different marketing topics that are available, sorting out what is working (or not) in the industry today.
Most Recent Episode
Local Window Cleaner Cracks the Code on Reoccurring Monthly Business with Chris Martinez 150
3 days ago
Local Window Cleaner Cracks the Code on Reoccurring Monthly Business with Chris Martinez 150 Today I have a special guest Chris Martinez from Houston Texas . Chris has window-washing company and Chris has been gracious enough to join the show and we are continuing that side special about Reoccurring monthly income. Going over our conversation we cover a ton a ton of nuggets that really could be helpful to your business and I hope you get a lot out of it. I had a lot of fun with Chris today and we enjoyed the talk and we're just hoping everyone gets a value out of the today’s episode. Chris: It’s not about how many jobs you can do; it’s about the customer you can attract that has the money to spend on your services. Chris started his monthly income window washing for 2 main reasons one to fill a need to his customers and as marketing tactic to be in certain communities each and every month. The nice thing about that tactic it looks like you have a big service company because the community is always seeing your trucks. One of the other things the monthly reoccurring services does is it compounds your customer life time value. And were not talking about any referrals here either. So let’s run the numbers for the reoccurring monthly business You have a customer that originally spends 450.00 for the initial service and they take the monthly reoccurring service at 65.00 for the 12 months they have spent 1185.00 with a life time value of just 5 years that’s 5800.00 that is worth the customer is worth to you the day you preform you initial service. Now you can ad in referrals the chances for referrals are greater because you ae on there You exponentially grow your life time value and now the happy client sees you every month they can’t forget about you because they see you and your charge on their credit card statement. You own that customer for life. You have to something pretty bad to lose that customer. No one is going to take that customer away . One other thing about reoccurring monthly business is that when you go to sell your
Rated 5 out of
Who better to hear what works and what doesn't than from 2 guys who've put it into practice?
Date published: 2014-11-26