Contractors Secret Weapon Podcast
About This Show
Marketing Tips and Tricks for the Trades
We talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.
We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.
Our goal for this podcast is to help contractors stay on top of all the different marketing topics that are available, sorting out what is working (or not) in the industry today.
Most Recent Episode
50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162
4 days ago
50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162 In Naresh Vissa's book 50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Our conversation goes like this I know that digital is here to stay but I wanted to recap the first chapter in your the book you say direct marketing is the only marketing you need to know how can you expound on that because I know it covers a wide realm of things. Naresh: if you read my bio earlier and I got a lot of great experience from some of the best direct response marketing companies in the world and I name chapter one of my book 50 Shades of Marketing Whip your Business into Shape and Dominate your Competition, chapter one is called why direct marketing is only marketing you need to know because at the end of the day direct marketing is the greatest of our allies now what is direct marketing direct marketing, it simply means that a business directly connects with a consumer not necessarily their customer but a consumer, the problem with doing a lot of marketing that people are kind of brainwashed into thinking the problem with a lot of marketing is you don't really know who we are marketing to you're just kind you are marketing but you don't know if there's going to be a return on that of marketing avenue with direct marketing, you can carefully plan out campaign so that you directly reach your customer, so how you reach that consumer is up to the person running the campaign, up to the business owner. Historically marketers use channels like snail mail, coupon telemarketing, etcetera.
Rated 5 out of
Who better to hear what works and what doesn't than from 2 guys who've put it into practice?
Date published: 2014-11-26