About This Show
StorySelling explores how you captivate customers through content. Join us each week for news and commentary on new developments in social media, shopper marketing and the all the places in between. Subscribe for new episodes on iTunes and Stitcher.com.
Most Recent Episode
What exactly is Content Marketing?
Oct 8 15
Content marketing is the hot new buzzword for brands and retailers. You may not know, however, that content marketing as a discipline has existed for over 100 years. In this episode, Casey Petersen and Brad Lawless discuss the history of content marketing, its future, and role influencer marketing plays in the overall content marketing playbook.