The Cogent Coach Marketing Show
About This Show
Marketing is great, but sales are better! This show is focused on delivering hard-hitting and actionable information for small business owners to improve their marketing, increase their sales and capture time back into their lives while building business valuation.
Most Recent Episode
4 Keys to Knowing How Much Your Customers Want to Pay
I think we've all wondered how to answer that question before! How much do your customers want to pay? In 20+ years as a small business owner and entrepreneur, I've struggled to try to find that answer over and over again. I finally decided that there must be a better way. Over time, I've worked out a solution that works well for me and has helped lots of other small business owners that I've shared it with. I'd like to share it with you too. I call it the WRAP Pricing Framework and it is probably the most powerful tool in my kit. I've found that working through the framework not only helps me come up with an accurate price, but it also ties much of my business together neatly. My marketing and sales, messaging, funnels, profitability, goals, etc. are all enhanced by the answers that come from walking through the WRAP Pricing Framework. I made a quick explainer video to describe it, I hope you enjoy it! If you'd like to get a copy of the framework to go along with the video, I put together a free PDF and infographic and you can grab a copy by clicking here.