Coffee is ME Podcast
About This Show
Podcast for coffee professionals and enthusiasts. Valerian interviews emerging and established coffee professionals who are ready to reveal their secrets so you can use them to improve the quality of your coffee and boost your coffee business.
Valerian works on online coffee education projects from his home in Northern California. Originally he is from Central Europe where he co-owns a third wave coffee roasting company called Green Plantation.
Join him on the path to discovering the newest trends in the coffee industry.
Most Recent Episode
#40 Starting a Coffee Brand - 1. The Idea was born, lets name it.
This is a promised episode where we try to inspire through our experience of building a coffee brand. After I introduce William - the coffee farmer and the CEO of Unleashed Coffee we will give you few tips how to select the perfect business partner for your project. We also did a small exercise and asked each other our strong points and our weaknesses. This part was unrehearsed and we had a blast to evaluate each other. Selecting the name for our company was pretty challenging and long process. Did we over think it? We will share how and what did we find important when selecting the name and how did we test it among potential customers. Are focus groups the right way to test your potential name? If so how can you get most of them? All this and much more in this episode. Do you have questions? Join our Facebook group and ask us!
Rated 5 out of
I really have enjoyed listening to this show. I am not a professional roaster/coffee shop owner, but I plan to be someday and there is a lot of useful information. I also just love talking coffee with people and this gives me things to talk about, thanks for the show!
Date published: 2016-01-26