B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
How Good Researchers Give Bad News
Market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”. To avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. In this episode, I cover an set of approaches for delivering bad news about a client's business in a constructive way. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25
Rated 5 out of
Date published: 2014-01-26