B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
Key Buying Criteria: The Path to ‘Yes’
7 days ago
In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell explains why Key Buying Criteria get you to "Yes" in B2B. Here are a few of the nuggets Sean covers: Why a focus on Key Buying Criteria can uncover a treasure trove of information. 9 key questions you need to ask competitor customers and current customers. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25