B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
Know Thyself: B2B Usability Testing
6 days ago
You can’t be unbiased when comparing your company’s offering to your rivals’. We get it, you’re proud of the work you do and the innovations of your team. Of course, your offering is No. 1 in your eyes. But… you do have to know where you rank. Building effective strategy depends on it. It’s just too important a matter to leave up to wishful thinking. Luckily, B2B usability testing can give you an objective view of your pain points and competitiveness. However, designing B2B usability studies requires finesse. You have to have the proper technology, access and, importantly, knowledgeable research participants. In this episode of the B2B Market Research Podcast, we brought in MeasuringU Principal Jeff Sauro to explain how usability testing differs in a B2B context. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25