B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
Market Research Recruiting: How To Get A Superb Sample
4 days ago
The efficacy of a market research study hangs on the knowledge of its survey respondents, subjects, and focus group participants. Clearly, research teams should invest in recruiting study respondents that are qualified to bring insight to the business problems in question. It's only logical. Otherwise, why bother with a research project at all? Yet, time and time again, researchers, settle for a poor sample. Partly this is due to the promises that panel firms make, promises that rarely come true. But there is a solution. It just takes time and effort. And that's the subject of this podcast. Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25
Rated 5 out of
Date published: 2014-01-26