B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
Big Data Ethics: Math Responsibly
5 days ago
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. Given this, it has never been more important to use math responsibly. That’s the core premise of “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy” by Cathy O'Neil. The book demonstrates the importance of looking critically at big data analytics. Especially now that analytics increasingly sway the decisions made by powerful institutions such as business, technology, and government. I highly recommend this book for anyone who leverages big data and/or works in tech. What makes the book great? What are the major themes? What are the key takeaways? Listen to this podcast to find out! Love this podcast? Give us a review! On iTunes, search for the B2B Market Research podcast, click Ratings & Reviews, and then click "Write a Review."
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25
Rated 5 out of
Date published: 2014-01-26