B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
You Can't Always Have Quant with your Qual
6 days ago
In an ideal world, all B2B research would result in a tidy heap of statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away. But, as we know, fantasy is rarely reality. This holds true with B2B research. Many B2B tech companies would love to commission sweeping surveys that yield conclusive insights about the market. Unfortunately, given that B2B tech is a rather niche field, it is often extremely difficult to get an appropriate sample for mathematically responsible conclusions. In this episode, I walk through some of the unique challenges of conducting quantitative research for B2B tech. Love this podcast? Give us a review!