B2B Market Research Podcast
About This Show
The B2B Market Research podcast helps both stakeholders and market researchers get more of what they want - actionable and insightful research.
Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
Most Recent Episode
Riveting Research: It’s Not a Mission Impossible
4 days ago
There is no excuse for a dry market research readout. Documentary filmmaking can teach qualitative researchers about the art of crafting a great story, leveraging in-depth interviews for all they’re worth, and building findings that make clients act. Of course, not every documentary is great. For every Ken Burns there are literally hundreds of one-star documentaries on Amazon. Don’t worry, we’re not asking you to take tips from duds. We’re going more for the edge-of-your-seat, riveting variety like Man On Wire, Harlan County, Audrie & Daisy, Hoop Dreams, The War Room, etc. We want to emulate the type of documentary that keeps you fascinated until the very end, leaves you re-evaluating your view of the world, and inspires actions to make it better. Wouldn’t it be great if your business stakeholders had that reaction to your research? Documentaries and qualitative research have more in common than you may think. Great documentary films are typically based on scores of interviews, just like a good qualitative research study. With B2B, in-depth interviews are often the most effective means of gathering worthwhile research data. Documentary filmmakers basically have the same goals as qualitative researchers: To report on what they see and observe. Inspire actions based on those observations. There is a lot we can learn fro
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25
Rated 5 out of
Date published: 2014-01-26