The Click Cartel: Photography Business | Getting Clients | Maximizing Revenue
About This Show
Christian Grattan from The Click Cartel draws from his 20 years of experience as a professional photographer to share tips and strategies you can use to grow a six-figure photography business. He interviews other successful photographers and gets their step by step techniques that you can apply to your photography business to network for sales, get more clients, and generate the most profit from each of them. Christian’s client list includes Jean Paul Gaultier, Lancôme, Saks Fifth Avenue, YSL, Lacoste, Gucci, Moët et Chandon, Vanity Fair, Glamour, InStyle and WWD. He currently runs a six-figure photography business off of just 20 shoots a year.
Most Recent Episode
Episode 8: How a Beginning Photographer Made $50K From 2 Weeks of Family Portraits With Julie Staley
Photographer: Julie Staley of Old South Studios
Location: Charlotte, North Carolina
Years in Business: 5
Niche/Specialty: Weddings and everything wedding related
Find her: www.oldsouthstudios.com
Level of awesomeness
She made about 50k in two weeks. *mic drop*
How she got started
As a pharmaceutical sales rep, Julie wanted to spend more time with her two small kids. She left her job in 2008 and started doing family photo shoots as a hobby.
Transitioning from Hobbyist to Pro
Pretty quickly, Julie realized her sales background was an advantage—even outweighing her photography chops. She spent a year really dedicated to her craft, studying and practicing. She started second-shooting weddings and fell in love with it on Day One. Julie second-shot about 20-25 weddings before she became confident enough to strike out on her own.
Before she fully niched down on weddings, though, Julie rocked family portraits. She made an exclusive deal with a sunflower farmer to shoot during the two-week bloom period. She averaged $2000 per family and shot 20-30 families during that time.
Julie ran the sunflower field deal five years in a row and killed it each July.
Julie loves that weddings test all of your skills in one day: photographing products, people, action, architecture, posing, not to mention the people skills required.
What is Julie really good at?
Julie is great at qualifying her leads. By the time she gets a bride in her studio, it’s rare that they don’t sign a contract.
It all starts with that first time the bride finds her website. She immediately sends them a questionnaire to ride that excitement high. Julie uses ShootQ management software which pings her phone when she has a new lead.