DIY Author: Create Your Work | Find Your Audience | Build Your Career
About This Show
Whether you are a traditionally published author, a self-published indie, a hybrid author, or you want a content strategy to build your business -- DIY Author is committed to helping you create your work, find your audience, and build your career. Chris Well interviews experts in publishing, including authors, editors, designers, publishers, marketers, and more. Learn practical, actionable tips to help you navigate the complicated world of modern publishing. Find show notes at http://www.DIYauthor.com.
Most Recent Episode
032: Targeting Your Niche, Outlines, and Periscope - with Shelley Hitz (Author Audience Academy)
Sep 12 15
Shelley Hitz is an author, author coach, and the creator of Author Audience Academy, a platform designed to create an environment of coaching and community for up and coming authors of fiction and nonfiction. Shelley’s area of focus however, is in the realm of Christian fiction, having published over 40 books herself. In today’s episode of DIY Author Shelly and Chris have a wide ranging conversation covering the specifics of Shelley’s website and programs, the importance of authors finding their specific niche audience, and Shelley’s most recent adventures on the new video streaming platform, Periscope. It’s a fun interview, so make sure you listen in.
Won’t narrowing my audience make it harder to market my books?
It’s natural to think that removing a certain “type” of person (or groups of people) from your marketing focus would narrow the pool of people who could conceivably purchase your books, but Shelley Hitz has discovered that focusing on everyone is actually focusing on no one. When she took steps to narrow her focus to Christian authors she found that her narrowed focused drew in the very people she could best help and enabled her to be even more effective as an author coach. As one of her students said, she’s like a magnet, one pole strongly attracting some people while the other pole strongly repels others. Shelley feels tha