Consistent PR, which means a steady stream of free publicity, is so very valuable. Just ask Dmitry Dragilev, who used PR to grow a startup from zero to 40 million views per month. That company, Polar, was acquired by Google. Dmitry outlines what he did to create relationships with journalists, how he used the publicity to get more PR, and why he believes this skill is so important it cannot be ignored. What you’ll learn in this episode: *What you can do to create a steady flow of media attention to your business *The myths many startups believe about publicity, and what to do instead *What is sustainable PR and why is it so important to strive for? *How a software engineer became a PR expert *How Dmitry used free publicity to grow a startup from zero attention to 40 million page views. That same company was later acquired by Google *The one trick he uses to make sure the pitch he sends is a realistic one *Why he calls his methods for getting PR nontraditional – and why it works *The in-depth followup formula he uses when he doesn’t hear back from a journalist Links mentioned in this episode: JustReachOut.io PrThatConverts.com Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here. Want to get media attention for your business, but don’t know where to begin? Download the perfect press release template. It’s yours for FREE. Interested in video tips and a downloadable checklist so you can get start creating videos for your business? Click the button below.