The Checkerboard Design and Marketing Podcast
About This Show
Checkerboard is an award-winning design and marketing agency serving clients for more than 20 years. While we specialize in web design, we have a broad portfolio and experience working with clients of all sizes on a variety of graphic design projects. We create solutions that focus on your goals of driving awareness and sales of your product or service.
Most Recent Episode
Marketing to Go: Brand Statement
The following audio is from a blog post and video in our Marketing-to-Go series. Marketing to Go: Brand Statement
Imagine this: It’s Saturday morning and your neighbor stops by with their dog. The neighbor begins to talk about the new dog food they just bought. The neighbor says: I bought this new dog food and my dog just loves it. He was always a picky eater but not anymore. XYZ company came up with flavors based on the popular meals people eat — like leftover turkey dinner and day old lasagna. Another thing I like about it is the food comes packaged in individual serving sizes based on the dog’s weight. You should try it for your dog.
This is what you would call a brand statement.
A brand statement is a short paragraph written in the words a customer would use if you overheard them describing your product to another person, and they got it exactly right.
Every marketer needs to construct a brand statement for their product. It will help you create the messages you need to accomplish your goal. Remember, the goal of marketing is to create an audience that thinks of, and describes your product exactly how you would wish.
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