Rally & Engage - Online Fundraising & Marketing Insights For Nonprofits
About This Show
You’re listening to Rally & Engage by CauseVox, a podcast about online fundraising for nonprofit fundraisers and marketers. Each week we’ll uncover stories, insights, and ideas as we talk with someone who is in the trenches serving at a nonprofit.
Get exclusive updates on the podcast, additional commentary on each episode, and more at https://www.causevox.com/podcast/, and if you're listening on iTunes, don't forget to subscribe by clicking here ~ http://bit.ly/CVpodcast.
Most Recent Episode
#GivingTuesday: 7 Ways To Make Your Campaign Stand Out
In this episode, we share 7 ways you can ensure your nonprofit's fundraising campaign stands out on #GivingTuesday.
As a global day of giving, #GivingTuesday should be an integral part of your nonprofit organization’s year-end fundraising plans. The day, which coincides with Black Friday and Cyber Monday, kicks off the charitable season when many potential donors are focusing on the upcoming holidays and end-of-the-year giving.
Now in its fifth year, the event has grown exponentially. Last year alone, more than $116 million was raised in more than 70 countries, according to GivingTuesday.org.
As this important day quickly approaches, keep these tips in mind when implementing your #GivingTuesday campaign next week.
1)Focus On Your Stories
2)Keep Your Message Positive
3)Leverage Email A Lot
4)Use A Multichannel Approach
5)Stay Engaged Throughout #GivingTuesday
6)Enlist The Help Of Current Supporters
*#GivingTuesday best practices ~ https://www.causevox.com/blog/giving-tuesday-ideas-best-practices/
*#GivingTuesday planning guide ~ https://www.causevox.com/givingtuesday-campaign-planning/
*Michael J. Fox campaign example ~ https://www.youtube.com/watch?v=G9sho6owGco&list=UUEwLnD6-KxGvKqnohdQ8lCw
*Positive Framing Research ~ http://www.neurosciencemarketing.com/blog/articles/positive-framing.htm
*CauseVox personal fundraising pages ~ https://www.causevox.com/features/personal-pages/
Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast).
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