Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: firstname.lastname@example.org.
Most Recent Episode
41: The Sexiest Part of a Campaign Is Not What You Think
5 days ago
In Episode 41 of the Bright Planning Marketing Podcast, your hostess Catherine Campbell and Jason the producer examine why certain marketing campaigns are successful while others are not.
We discuss how the most effective campaigns tend to be bold and courageous. In a world where everything is so crazy and unsure, a courageous message is both appealing and attractive. Consumers notice companies with confidence, companies that take a stand!
During this show, we also talk about how important it is to carve out your target audience and ask them to do something specific while making sure to explain why. And of course, the explanation should tie into a larger, more universal theme that resonates among your prospective customers. So, the key is to be specific in your targeting with a very specific call to action.
We spend some time talking about historic examples where companies were brave and bold in their marketing campaigns. There are those that were extremely effective, and there are those that were less effective. We’ll talk about both, so join us for Episode 41 of the Bright Planning Marketing Podcast!
“And people went crazy over this ad and started sharing it everywhere. … Why? Because it was courageous. It was willing to do something completely different, to take a risk, to make a commercial that was unexpected.”
Links for this episode:
Flashback to our 2017 Super Bowl marketing episode: https://soundcloud.com/brightplanning/27-why-mobile-marketing-is-a-best-kept-secret
We want to hear your thoughts, reviews and more questions! LEAVE A REVIEW ON iTUNES, AND SUBSCRIBE TO GET NEW MARKETING EPISODES ON THE GO. Have a question for Catherine? E-mail us! email@example.com. Thanks for listening!