Bright Planning - Weekly Marketing Strategies
About This Show
Join marketing strategist Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of start-ups and established brands everywhere.
Get strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.
Most Recent Episode
45: Marketing Today: What's Hot or Not Part 1
5 days ago
Are you looking to learn what’s hot and what’s not in digital marketing? Well, you’ve come to the right place: You’re listening to Episode 45 of the Bright Planning Marketing Podcast with your host Catherine Campbell and her producer Jason Pyles.
In this first of a two-part episode, we examine some of the hottest trends in marketing, as well as a few strategies that are now waning. Specifically, we take some time to discuss Facebook and Facebook contests, chatbots, eBooks and whitepapers, blogging, email “challenges,” webinars, live video, and experiential marketing and events.
During this podcast, we also talk about the hierarchy of the top three most valuable commodities in the digital marketing landscape: 1. Attention 2. Knowledge 3. Time. We also review the merits of giving away valuable content without requiring an email address. And we spend some time talking about the importance of humanizing your business and making it more personalized for your customers.
“Your ad budgets aren’t going away; they’re just shifting from one place to another.”
If you’re a business owner who is mindful of your social and environmental responsibilities, and you would like to receive our free sustainable marketing guide, “Beyond Recycled Paper,” please visit http://www.brightplanning.com/.
We want to hear your thoughts, reviews and more questions! LEAVE A REVIEW ON iTUNES, AND SUBSCRIBE TO GET NEW MARKETING EPISODES ON THE GO. Have a question for Catherine? E-mail us! firstname.lastname@example.org. Remember, if you email Catherine and include your phone number, she will give you a call. No chatbots!
Thanks for listening.