Bright Planning - Weekly Marketing Strategies
About This Show
Welcome to the Bright Planning Marketing podcast, discussing creative marketing strategies to help your business. Learn specific ways to grow your business through email, direct mail, PR, social media, mobile, copywriting, events, paid advertising, and more. Questions? Email: email@example.com
This podcast is the short and sweet audio series from Bright Planning, a strategic marketing consultancy with a national clientele.
Hosted by founder Catherine Campbell.
Most Recent Episode
Episode 10: The Delicate Art of Email Automation, Part One
Clients and business owners often approach me for advice when it comes to setting up and understanding email marketing automation. It's a great way to save hours for your business but still warm up your leads and prospective customers in a personalized way by giving them valuable, helpful information. In this 2-part series (Episode 10 and 11), we dive into how to plan your email automation, create the content you need for it, and the nitty gritty details of how to build it out in two of our favorite platforms. You'll also hear the pros and cons of our top four email marketing platforms so you can decide which one will be the best fit for your business stage, PLUS there's a free worksheet you can replicate to get a detailed overview and checklist for every marketing campaign you create.