Bright Planning - Weekly Marketing Strategies
About This Show
Join Catherine Campbell and her co-host and producer, Jason Pyles, every Monday as they dive into current marketing topics that are on the minds of sustainable start-ups and established brands everywhere.
Get marketing strategies and little-known tips for: email marketing, social media marketing, mobile marketing, messaging and brand positioning, website optimization, sustainability campaigns, public relations, and how to get the best creative results from your team.
The Bright Planning Marketing podcast helps companies and entrepreneurs market better while they're making the world a better place.
Question for the show? Email us at: email@example.com.
Most Recent Episode
29: Movie Geek-Out! Marketing Lessons From the Oscars
4 days ago
We are all shaken up and wide awake today as we recap the 2017 Oscars. There are many lessons learned from last night’s event!
First, Catherine and Jason address the shocking twist of the Best Picture debacle. Catherine offers a solid takeaway for all listeners: “Even when you’re competing with people in your same industry, you should always do it with grace.”
Consumers are watching, and will be impressed by the way you treat your competition.
The commercials that played during the Oscars this year were poignant and creative. The Walmart campaign featuring short films based on a store receipt was particularly interesting, and Catherine and Jason analyze their favorites.
Overall, the Oscars did a lot of things right. From Jimmy Kimmel inviting a bus full of tourists to the front row completely unscripted to Jimmy's hilarious show-long "feud" with Matt Damon, to pairing Matt Damon and Ben Affleck on stage to satisfy the audience's Goodwill Hunting nostalgia, and celebrating Meryl Streep's record number of nominations...the Oscars know that fun over shock-factor wins every time.
Catherine stresses: “Think 3 steps ahead on what your audience could possibly want and how you could give it to them well ahead of time.” The movie industry has done this really well with their teasers, trailers and additional content. You can plan months ahead of time and play the long game, but don’t over play your hand, because why buy a cow when you can get the milk for free?
We want to hear your thoughts, reviews and more questions! LEAVE A REVIEW ON iTUNES, AND SUBSCRIBE TO GET NEW MARKETING EPISODES ON THE GO.
Have a question for Catherine? She wants to answer it on the show: E-mail us! firstname.lastname@example.org
Captivology by Ben Parr: https://www.harpercollins.com/9780062324191/captivology
Captivology by Ben Parr talks about the different types of attention (short-term and long-term) and how to use science in your marketing art to captivate people and draw them into your message.
The Business Romantic by Tim Leberecht:
The Business Romantic has a great chapter on the Romance of being mysterious and leaving a little mystery in the story between you and the customer to drive that business relationship.