Aftermarket Family Business Dynamics. Second and Third Generation Service Professionals Speak About their Role and Relationship with their Dads. Brett Beachler, 3rd generation join second generation sons Tom Palermo and Gary Pontious, Jr. in a discussion on the family business and their father son relationship. The aftermarket is mostly lead by family businesses and many business owners are contemplating succession. Learn how these three sons have grown up in the business and how they see their role and what their dad has taught them about leading into the next generation.