Repurpose Your Career
About This Show
Repurpose Your Career podcast brought to you by Career Pivot is a podcast for those of us in the 2nd half of life to come together to discuss how repurpose our careers for the 21st century. Come listen to career experts give you proven strategies, listen to people like you tell their stories on how they repurposed their careers and finally get your questions answered.
Your host, Marc Miller, has made six career pivots over the last 30 years. He understands this is not about jumping out of the frying pan into a fire but rather to create a plan where you make clear actionable steps or pivots to a better future career. .
Most Recent Episode
From Corporate Layoffs to Consulting Payoffs. With Vicki McCullough. #011
2 days ago
In this episode, Marc interviews his good friend, Vicki McCullough. Vicki has more than 20 years of corporate experience in marketing, communications, sales, and account management. She is the Founder and President of Sequitur Marketing, a marketing consulting business she launched in 2013. Sequitur Marketing focuses on working with professional and consulting services firms to help them budget their resources, including time and energy. It’s logical marketing steps that generate desired results. Vicki is also the part-time Executive Director of Metropolitan Breakfast Club. She is also an active community supporter, enjoys working with nonprofit boards, committees, and volunteer efforts. Vicki is a very resilient, but reluctant, solopreneur, a story that will probably be played out over and over again by Baby Boomers who move into entrepreneurship in the second half of life. Marc and Vicki discuss several topics, including Vicki’s background and experience, how it took years to decide to start on her own, what she has learned as a solopreneur, and how she keeps her job interesting. Key Takeaways: [2:16] Vicki received a BS in education. She soon learned that she enjoyed being in school, but not teaching school. She went back for her MBA, and entered the business world. Her corporate career spanned 30 years. She is now a marketing consultant. [3:35] Vicki and Sequitur Marketing work mostly with professional services firms to help them logically evaluate and improve their marketing strategy, to grow their business. [4:38] Vicki first thought of going on her own when she learned in her MBA classes that it really is possible to start one’s own business. Over the years, during layoffs, she freelanced, but kept going back to corporate work. [6:25] Overall, Vicki’s work experience in the corporate world was good. She learned a lot, and got on a really good track for marketing, managing direct reports, budgeting and related business activities. She didn’t feel pushed to turn away from that. She enjoyed belonging to a team. [7:32] The last layoff was harder on Vicki than earlier ones. The job had had some challenges, and it had not been as satisfying. She started out diligently looking for that new place to land, but the search didn’t feel the same. It didn’t feel productive. At some point, she