Repurpose Your Career
About This Show
Repurpose Your Career podcast brought to you by Career Pivot is a podcast for those of us in the 2nd half of life to come together to discuss how repurpose our careers for the 21st century. Come listen to career experts give you proven strategies, listen to people like you tell their stories on how they repurposed their careers and finally get your questions answered.
Your host, Marc Miller, has made six career pivots over the last 30 years. He understands this is not about jumping out of the frying pan into a fire but rather to create a plan where you make clear actionable steps or pivots to a better future career. .
Most Recent Episode
Marc’s Books and How He Wrote Them #025
5 days ago
In this episode, Marc discusses his new book, Repurpose Your Career: A Practical Guide for the 2nd Half of Life, now available on Amazon; and the paths he took to write it and the two books that preceded it. Marc starts by describing his departing the corporate world and starting a blog, how the blog led to a white paper, a website, and then a book, and how wrote two more books, earning additional credibility at each step. Marc explains the art of self-publishing, and what you can expect in writing your book. Key Takeaways: [1:42] Marc left his last corporate job in January, 2011, and in June he started a blog, called the My Career for My Life blog, with two, three, and then four posts a week. It took Marc months to find his voice and learn his readers’ interests. He listened to learn. [2:16] In late 2011, Marc hired Susan Lahey, who interviewed him, and wrote the white paper, Don’t Retire, Even If You Can, a Baby Boomer Manifesto. The CareerPivot.com website launched in February 2012, along with the white paper. Using the white paper and the blog, Susan wrote the book, looking to author Gudjon Bergmann for title ideas. [3:04] Having a title, Marc next needed a cover. He started with graphic artists, but he didn’t get their technical questions. He was introduced to MamiSerwaa Amoakohene, who took Marc through a branding process, and helped him choose graphics suited to his audience. [4:07] Susan drew from the white paper, and the blog posts which were most popular. Writing a blog will tell you, by feedback, the topics people want to read. Marc hired a college student to edit, which led to a minor skirmish between creatives; then they crowdsourced reviews. The common criticism was all the stories were from Marc’s life. [5:23] Marc used CreateSpace to publish the paperback, and KDP to publish the Kindle version. They released them about the first of January. They found three typos in the paperback, and fixed them to release the Kindle version. The only marketing was a book signing at BookPeople. There was a glitch in swapped covers, but Amazon fixed it! [6:52] Marc did a giveaway of the Kindle version, to get a mailing list for his next book. Marc has a relationship at NextAvenue, that led to an article picked up by Forbes, for invaluable credibilit