Career Design Coach Academy with Kristen Jacoway Beasley
About This Show
Career Design Coach Academy is a podcast aimed at helping you to design or redesign your career through interviews with people in a variety of career industries and interviews with career experts. Some shows will feature mini-masterclasses of navigating the job search process. We will cover topics such as interviewing, resumes, using social media sites like LinkedIn, Facebook, Twitter, and more to network smarter, personal branding online, creating a strong online presence, topics on entrepreneurship, and so much more!
Most Recent Episode
Episode 29: Why Having a Ready Elevator Pitch is so Important
Hello there! This is Career Design Coach Academy with Kristen Jacoway Beasley, Episode #29. If this is your first time listening, then thank you for tuning in! Career Design Coach Academy airs every Tuesday at 7:00 AM ET. The goal of Career Design Coach is to educate and coach you on the strategies and techniques for you to have a successful job search or position yourself for a career advancement. Today we are going to discuss why is having a ready elevator pitch going to help me land that job? Most people associate elevator pitches with people looking to start or grow a business. But there is another important use for them: Self-promotion. If you are looking for a job or hoping to get a promotion, you really need to develop an elevator pitch. What is an Elevator Pitch? If you aren't familiar with the term, this is a short two or three sentence summary of what you do, what value you have to offer and what your goal is. It is called an elevator pitch because it is rooted in the idea that if you happen to run into a big wig in an elevator, that may be your one and only shot at impressing them. In that scenario, if you do not have your pitch prepared in advance, the odds are poor that you can successfully communicate anything important in the small window of time available. The reality is that you get only one chance to make a good first impression with anyone. In today's fast paced world, you typically need to do so in just a few seconds, whether or not you are on an elevator. Crafting a Good Pitch A good elevator pitch contains a high density of information in the smallest possible number of words. This is why "It is like Uber for X" is a popular meme: In a mere four words, the statement "It is like Uber" suggests a lot about the intended business model and the expectation that it will be game changing. This idea generalizes. If you can use a metaphor or a comparison to something generally well known, you can convey more information and more nuance. This is why people who are good at effectively resolving a crisis at work are sometimes called "firemen." The Strength of the Weak Tie Once you have a good elevator pitch, practice it so it sounds natural and start using it with people you meet. Do not save it up for that one big wig in