017 Publishing on LinkedIn - Peg McDermott The Business Side of Business topic of Publishing on LinkedIn with Peg McDermott of Cogo Interactive. Peg and I talk about the benefits to using the publishing feature within LinkedIn for the most benefit for your business! Making sure to consider what not to do as well as how to build up your audience, Peg shares her insights so that entrepreneurs can best share content and attract a wider audience of the ideal client. Publishing creates a real opportunity to engage prospects and contacts. This can position you to be a real thought leader in your industry. BSOB Listeners Get! Peg offered us this GREAT whitepaper! Check it out to see all the tips http://www.cogointeractive.com/unlock-the-sales-and-marketing-power-of-linkedin-1 More about Peg McDermott and COGO Interactive Peg McDermott is an award-winning marketing communications expert and the founder of COGO Interactive, an innovative inbound marketing firm specializing in helping small-to-medium sized businesses increase revenue by leveraging today’s internet technologies and content marketing. Peg’s gained proficiency during her 25 years of marketing and advertising agency experience. She is an expert in Internet marketing strategy and tactics including social media marketing, search engine optimization and other online communications. Before launching COGO, Peg served as vice president for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. Prior to joining Ecendant, Peg co-founded and served as president for an award-winning marketing and graphic design communications agency in Alexandria, Virginia. Peg’s experience also encompasses broadcast media, where she held positions as both the local and national sales manager for CBS Television in New York where she worked with ad agencies that represented such brands as Kraft, Proctor & Gamble, American Dairy Association, General Motors, Dodge, Burger King and Wendy' Peg received a BA in Communication Studies from Oswego State University (SUNY) in New York and enjoys golf, racquetball, skiing, running, and travel.