The Persuasion Show
About This Show
BUSHRA IS THE ANTITHESIS OF ALL THINGS INTERNET, THE SLAYER OF BS, THE BASHER OF POOPY PEOPLE AND THE GIVER OF ZERO F*UCKS.
She is also a mad scientist when it comes to Persuasion and in this show, she will share her proven, science-backed, battle-tested, toddler-approved strategies on how to hack your way to rebuttal-proof arguments, dismissal-proof emails and backbutton-proof websites.
Most Recent Episode
9 idiot-proof methods to become a subject matter expert
Tip #1 Leverage your existing contacts. Tip #2 Start sharing mini blog posts. Medium.com I think is one of the most underutilized tools to position yourself as a subject matter expert. Give it a try. Tip #3 Opinion pieces. I don’t just necessarily mean blog posts. I mean pieces that reflect that you have a strong opinion. Tip #4 Share third party articles. And, be brave enough to challenge an opinion. Tips #5 & #6 Share before and afters I took random pieces; blog posts, home pages, about pages, and I did a before-after. I took a screenshot of the before, took a screenshot of the after and started sharing it in a few Facebook communities that I hang out with. The next thing you can do is to start offering free sessions. I know, I know there are so many people who are against the idea of free work, I call bullshit on that. Tip #7 Start a conversation. Similar to sharing your opinion but in this case what you’re doing is you’re ideally sharing an opinion that creates polarity. Tip #8 Complete a conversation. Someone is already having a conversation, someone is already sharing an opinion and you agree with it or you don’t agree with it, complete that conversation. Not enough people do it. TWEET THAT! Tip #9 Bite-sized wisdom pieces A how to, a case study or something you’d charge money for would be a 100% solution, you could just share 10% of that as a bite-sized wisdom piece. Tip #10 Have a unique hash tag. It’s less brash than coming straight out and saying “I’m a copywriting ninja” Tweet That!