About This Show
BrightonSEO started out, like many a fine idea, as conversation in a pub.
In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.
We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.
Most Recent Episode
Attribution Making Sense of the Chaos with Will Quick
This talk was originally delivered Will Quick from Havas Ecselis during September 2016’s brightonSEO Conference. Will's helped a variety of the world's largest businesses to drive more traffic through organic search. Since joining Ecselis he's developed new ways of working and tools that use competitor correlation and data analysis to direct SEO strategies. He's happiest when there's a unique problem that needs solving - usually with a cup of tea. You'll hear a lot events about how "content is king". That's all very well, but how do you sell content into a business that's focused on conversions? This talk will help you understand what Attribution Modelling is, why you've probably got an attribution problem, and what steps you can take to better understand how your content is driving future sales.