Brian is joined by Geno Pierce, one of the TOP strength and conditioning coaches and founder of Performance Course. Performance Course's mission is to enhance athletic performance and build strength of character in individuals and teams while preparing them for success in life. Learn about... - The core principles of Performance Course and how Geno came up with them. - Characteristics that it takes to be the best in any field. - Geno gives insight into the traits he's seen among the best coaches. - The #1 Seed of Success he would plant in the minds of all young athletes.