The BACON Podcast | Business Marketing | CURE Your Marketing... Make Your Business SIZZLE!
About This Show
This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
Most Recent Episode
Episode 237 – Copywriting Secrets with David Garfinkel – Part 2
6 days ago
Part 2 of 2
David Garfinkel is best-selling author of Breakthrough Copywriting and a professional copywriting coach. He works directly with business owners, staff copywriters in direct response businesses, and freelance direct response copywriters.
He is widely known in his industry as “the world’s greatest copywriting coach.”
Previously, David was a magazine editor in New York for McGraw-Hill, and San Francisco Bureau Chief of McGraw-Hill World News. He has been featured in The Wall Street Journal, Entrepreneur Magazine, Sales and Marketing Management, Forbes.com, and many other publications.
One of David’s clients is Jonathan Christian Hudson, CEO of The Hero Company, an info-publisher with 20 employees. Jonathan recently wrote in a blog post that most of the consultants and coaches he had hired had cost him money… and I’m quoting here:
“In fact, the ONLY coaching investment I’ve ever made with a real ROI was with David Garfinkel, who taught me copywriting (and arguably, that investment paid for all the rest of these guys!).”
Jonathan also hired David to mentor five of his own staff copywriters.
David’s largest client is Agora Financial, a nine-figure division of the Agora family of publishing companies. In addition, David works with about a dozen other companies and freelancers as a copywriting coach.
David offers three services to businesses and individuals: Coaching for Copywriters; Copywriting Coaching for Business Owners, and Copy Critiques.
As a copywriter and marketing consultant himself, David has helped businesses in more than 100 industries over the past 30 years. David’s most successful sales letter, for a six-person company, brought in $40 million in sales.
David dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider’s Club.
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