A:360 | The Knowlton Group
About This Show
The Knowlton Group's A:360 Podcast series is your top resource for short and concise analytics information. Each podcast will be less than the length of a song. Designed for the busy executive in mind, each podcast will provide you with valuable, immediately actionable information that takes only a few minutes out of your day.
Most Recent Episode
A:360 Podcast #16 - Measuring Analytics ROI
Today's A:360 discusses a few suggested ways to measure the return on investment (ROI) for your analytics initiatives. A common question I receive is "how do we determine the effectiveness of our analytics efforts?". This podcast's intent is to present a few possible ways to answer that very question.