On The Bus Podcast
About This Show
Rated one of the hottest new talk podcasts, On the Bus shares conversations with uniquely successful young adults. Listeners recognize that you CAN become anything you want to in life, no matter how far-reaching. Each guest brings something exceptional to the table. The talks are deeply thought provoking, insightful, interactive and penetratingly human. These young CEOs, monks, athletes, musicians, and travel gurus share stories, productivity tricks, aha moments, life hacks, and much much more.
Most Recent Episode
Episode 027: Zach Weinberg - The Evolution of Media in Big Music and the Marleys
2 days ago
The Bus talks with Zach Weinberg, Head of New Media at Tuff Gong Worldwide - Ziggy Marley's record label. Music is evolving rapidly as social media and new streaming tools converge... and Zach is sitting at the forefront of this evolution. Besides new media, Zach is also one of the historians for the Marley estate and their licenses and works with major industry leaders like Universal Music, WME, and others.
"Music is a marketing tool," in this day and age and this leaves many questions about where the industry is headed, for artists, consumers, and marketers alike. Such questions as: How will music evolve and survive in the day of low-cost streaming? How do we find new fans through rapid changing market preferences? What are technologies coming out to disrupt the market?
There is another battle going on though; the battle between art and making that art seen by the world. So how do you merge raw talent with what the market wants - without removing their artistic integrity? These are just a few of the many questions we ponder in this episode.
As with all of our guests - we explore Zach's love and interest in his occupation and how he reached his current role. This bus ride also explores the potential for A.I in the music industry. As a coup de grace to an incredible episode... Zach gives us some historic and detailed cognizance into the rise of Bob Marley.
This is an interesting take on the social + marketing side of music. We also had a conversation with Joe Silberzweig, marketing manager for Live Nation and festival promoter extraordinaire that you can check out if you enjoyed this conversation.
Bus' Weekly Fuel
1. The blog of 20somethingfinance which gives millennial tips and hacks for money saving and reaching financial independence. 2. Instagram we love: DiscoverSouthAmerica to help find places to go for our Save The Deena Tour 3. Supplement we are trying: Schisandra Powder for sexual function and liver function. Peep the article of Dr. Axe which has all the details.
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