About This Show
Focusing on brand journalism and content marketing, the Brand Newsroom podcast delivers practical advice and great tips for anyone who has a say in how companies are communicating. Drawing on the experience of international journalists, content marketers and media experts, each 20-minute podcast features news and discussion from around the globe with James Lush, Nic Hayes and Sarah Mitchell.
Most Recent Episode
BNR 123: Jonathan Crossfield on the Power of Plain Language
2 days ago
A lawyer recently took Instagram's Terms and Conditions and rewrote them so teenagers could understand which of their rights they were giving away when they clicked "agree". That got the Brand Newsroom team thinking about the power of using plain language instead of politi-speak, jargon, academic terminology and mangled English. Nic Hayes is our host this week. He's joined by Sarah Mitchell and Jonathan Crossfield. Stay listening to the end to hear our new segment, On My Desk, where the team makes recommendations you might well enjoy.