WP-Tonic: A WordPress Business Podcast for the General WordPress Community
About This Show
Jonathan Denwood & John Locke use their combined WordPress expertise to produce WP-Tonic twice a week. Jonathan brings his English humor and development experiences; John brings his experience helping real-world businesses and WordPress knowledge. We interview some of the top names in WordPress, business, and online marketing so you can learn from their wisdom. WP-Tonic is a WordPress business podcast that sits at the intersection of WordPress development, marketing, business, and strategy. If you like the show, don't forget to check out WP-Tonic.com, where we discuss all things WordPress, from beginner to advanced, and where you can get great bonus content twice a week. Get your spoonful of WordPress medicine here every week!
Most Recent Episode
128 Black Hat SEO - What SEO Techniques Should You Avoid?
2 days ago
In this round-table show, we go deep into SEO and what works in 2016 and what can damage your website's Google ranking. We look at black hat SEO techniques you should avoid, and outdated SEO myths that do more harm than good. This week, we're talking black hat SEO, and the outdated SEO techniques you might be using that will do more harm than good for your Google rankings. Our panel this week: Jackie D'Elia https://jackiedelia.com/ Jonathan Denwood https://www.wp-tonic.com Sallie Goetch https://www.wpfangirl.com/ John Locke https://www.lockedowndesign.com/ We have some weekly WordPress news stories that we hit in the first half hour: 1 - ButterBean Post Meta Box Framework 1.0 Released https://wptavern.com/butterbean-post-meta-box-framework-1-0-released 2 - WordPress for Enterprise: Why Your Enterprise Business Should Use WordPress https://kinsta.com/blog/wordpress-enterprise/ 3 - Why customers want WordPress Page Builders http://chrislema.com/want-wordpress-page-builders/ Show Table of Contents: 0:00 Intros 2:02 Weekly WordPress stories 2:05 Jason Tadlock releases ButterBean Post Meta Box Framework 1.0 6:40 Using WordPress for your enterprise business 17:20 Why do customers want page builders? 37:14 What are the crazy outdated SEO myths that people still believe? 38:10 Duplicate content / plagiarized content 38:40 Buying links / link schemes 39:30 Spam comments 40:00 Article spinning 40:15 Keyword stuffing / location + service keyword stuffing 42:25 Buying backlinks 44:20 Blog networks 44:46 Confessions of a Google Spammer https://inbound.org/blog/confessions-of-a-google-spammer 45:17 A link from a very reputable source can help your rankings 46:20 The meta keywords tag hasn't been relevant in years 46:56 Over-optimizing a site with very little content will look like spam 47:37 Duplicate meta descriptions 48:10 People don't want to hear that SEO takes time 48:40 Sallie's awesome tagline "SEO Is not a condiment"